Einride
Technology for road freight: electric and autonomous trucks, smart charging and software.
einride.tech ↗We help companies reach their full potential in growth and electrification.
We help companies that are electrifying and the suppliers selling to them. We also build our own digital products and invest in future-shaping companies in AI and electrification.
Electrifying? Electrification Advisory → For transport companies, industry and larger fleets. Selling electrification? Growth Advisory → For suppliers of charging, energy and services. Product development Products → Digital products we build and launch in-house. Investments Ventures → Future-shaping companies in AI, electrification and adjacent sectors.
15+
years of experience in strategy, B2B sales and business development
€200M+
in closed enterprise deals
1000+
charge points. Built Sweden’s largest public fast-charging network
30+
new markets. Expanded and scaled B2B and B2C businesses globally
For companies electrifying
Electrification Advisory
For transport companies, industry, larger fleets and others electrifying their operations. We help you make the right decisions, choose the right partners and get the most out of your site.
- 01
Charging strategy
Depot, public and home charging. The right mix, in the right order, and a plan that holds as the fleet grows.
- 02
Business case and investment decisions
TCO, cash flow, subsidies and sensitivity analysis for charging, solar and batteries. Everything you need to make well-founded decisions about your electrification.
- 03
Procurement and partner selection
Requirements, evaluation and negotiation with charge point operators, hardware suppliers and energy companies.
- 04
Optimising your site
Charging Management and Energy Management that steer charging, solar and batteries towards the lowest cost and the highest value.
For companies selling electrification
Growth Advisory
For suppliers of charging, energy and services selling to transport companies, industry and fleets. We know how your customers buy. We have sat on both sides of the table.
- 01
Go-to-market
Target market, offering, pricing and channels. We build a GTM plan that can actually be executed, and help you execute it.
- 02
Lead generation
Qualified leads for installers, charge point operators and energy companies through our own products KollaEnergin and Elflotta.
- 03
Strategy and business case
We combine AI and analytics with commercial experience to build sustainable business cases, find new revenue streams and accelerate growth. Every strategy is designed to go straight from plan to practical, technology-driven execution.
- 04
Partnerships and market entry
The right partners, resellers and networks, and market entry in Sweden and the Nordics for international companies.
Are you an installer, charge point operator or energy company? We deliver qualified enquiries in your region.
Become a lead partnerProduct development
Products
We build and launch our own digital products. Two examples:
For companies with vehicle fleets
Elflotta
Analyse your fleet and see what electrification costs, saves and requires in charging, vehicle by vehicle.
Analyse your fleet on elflotta.se ↗For homeowners
KollaEnergin
Do solar panels, a home battery or both pay off? A business case for your own house in a few minutes.
Run the numbers on kollaenergin.se ↗How we build products
We build our digital products in-house. We launch early, measure how the products are actually used and iterate based on data and user feedback. AI is part of the entire development process, from analysis and design to code and follow-up. Make use of what we have already built, or talk to us about new products tailored entirely to your needs.
Investments
Ventures
We invest in future-shaping companies in AI, electrification and adjacent sectors. Our investments include:
BARK Technologies
Stockholm-based AI company building BARK Regulatory Research. The service answers questions about EU banking regulation with citations and is built on its own knowledge graph.
barktechnologies.tech ↗Latest insights
More on LinkedIn →
Diesel vs. electric in all 27 EU countries
Electric is cheaper per kilometre across the EU. What sets the pace is whether the difference covers the investment in vehicles and charging.
Read on LinkedIn →
Two reforms pulling in opposite directions
Broader charging subsidies while fuel taxes are cut, which is why the transition is not speeding up.
Read on LinkedIn →
From ambition to feasibility
Mixed fleets running on electricity, HVO and biogas will be around for a long time. The next phase is about complete solutions that work.
Read on LinkedIn →
Lessons from Traton Charging Summit
The direction is clear. Now it is about speed, execution and coordination between OEMs, energy and lawmakers.
Read on LinkedIn →Behind nordnomics
Fredrik Kral
Founder · Strategy, growth and electrification
Fredrik has more than 15 years of experience building, scaling and transforming complex B2B businesses in energy, transport and mobility. He combines strategic leadership with hands-on execution across sales, marketing, product and partnerships.
At OKQ8 he held full P&L responsibility for the electrification business in Sweden and Denmark. Before that, he built Einride’s largest European vertical and closed deals worth more than €200M.
- Based in
- Stockholm
- Languages
- Swedish, English, German
- Industries
- E-mobility, energy, transport, tech, retail
- Functions
- Strategy, P&L, go-to-market, sales, partnerships
Experience
- 2023 – 2026
OKQ8 · Head of E-Mobility & Strategy
Full P&L responsibility for the electrification business in Sweden and Denmark, covering public charging for light and heavy vehicles, depot charging and digital services.
- Tripled revenue by professionalising go-to-market, segmentation, strategy, pricing, sales execution and CRM
- Doubled the infrastructure footprint and built Sweden’s largest public fast-charging network with 1000+ charge points
- Launched Depot Charging, Charging Management, Energy Management and OKQ8 Energy Analysis, among others
- 2021 – 2023
Einride · Head of Strategic Accounts, Munich
Built and led Einride’s largest European vertical, with enterprise clients across DACH and Benelux.
- Closed and scaled deals exceeding €200M across hardware and software
- Built and led a cross-functional team of 10+ across sales and solution design
- Secured the first commercial contracts in DACH and Benelux
- 2019 – 2021
Allting.co · Co-founder & CCO
AI-driven future-of-work startup backed by Antler. Built go-to-market from zero, led fundraising and established a cross-functional team. Named one of Europe’s top 50 AI startups.
- 2011 – 2019
Strategy & management consultant · Accenture Strategy, EY and own consultancy
Growth strategy, go-to-market, pricing, customer experience and Marketing Automation for leading Nordic companies.
- 2014 – 2016
H&M · Online Expansion
Led the launch strategy for 24 new online markets.
Tailwind for those driving the transition forward.